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Agency partnerships

Become an AdExchange BD Agency Partner

Learn about Agency Network Partner, Agency Business Workspace and eligible Enterprise partnership models, authorization, commercial review and the application process.

Overview

Key capabilities and operating principles

Explore a business relationship for agencies that manage advertising clients, publisher relationships or programmatic operations.

01

Who can become a partner?

Digital marketing agencies, media buyers, programmatic specialists, publisher representatives and technology-led advertising businesses may apply. Fit depends on their operating model, permissions and compliance requirements.

02

Partnership models

Three ways to explore working together, with access determined by the services genuinely available and a documented approval process.

Agency Network PartnerAccess subject to review and eligibility
Agency Business WorkspaceAccess subject to review and eligibility
Enterprise & White-label (subject to eligibility and availability)Access subject to review and eligibility
03

What your agency manages

Subject to specific authorization, an agency may coordinate advertisers, publishers, campaign and creative workflows, team responsibilities and client relationships without becoming the owner of unrelated direct accounts.

04

What AdExchange BD provides

The existing shared platform provides the underlying campaign and creative technology, ad delivery infrastructure and relevant measurement/reporting systems. Programmatic, GAM, Prebid and OpenRTB connections are available only where technically supported and authorized.

05

How publisher and client authorization works

Client and inventory access requires explicit ownership or a verifiable authorization grant. Agency A cannot access Agency B's advertisers, publishers, campaign information or finance. Direct AdExchange BD customers remain direct unless they explicitly authorize a relationship.

06

Commercial and settlement structure

Advertiser billing, approved agency economics, publisher payable, platform fees, tax and adjustments are accounted for through existing authoritative financial controls where applicable. The actual business terms require individual approval; no fixed percentage, CPM or payout schedule is assumed.

07

How to become a partner

Apply with business details, verify your email, provide any appropriate follow-up information, and wait for Platform Admin review. If approved, eligible Agency Workspace access and permissions are activated; application alone does not grant network or financial access.

FAQ

Frequently asked questions

Is every applicant accepted?

No. Agency approval is reviewed by the existing AdExchange BD Platform Admin. Email verification alone does not approve the application.

Are commissions or CPM rates fixed?

No universal commission or CPM is promised. Applicable terms depend on the approved relationship, advertiser and publisher arrangements and reconciliation requirements.

Can we bring our publishers and clients?

Subject to explicit authorization, business and compliance checks, and the supported onboarding flow. Another agency's or a direct customer's data cannot be transferred without permission.

Does Enterprise & White-label access come with signup?

No. These are options for discussion and eligibility review, not automatically enabled products.

Next step

Apply to work with AdExchange BD