OverviewKey capabilities and operating principles
Explore a business relationship for agencies that manage advertising clients, publisher relationships or programmatic operations.
01Who can become a partner?
Digital marketing agencies, media buyers, programmatic specialists, publisher representatives and technology-led advertising businesses may apply. Fit depends on their operating model, permissions and compliance requirements.
02Partnership models
Three ways to explore working together, with access determined by the services genuinely available and a documented approval process.
Agency Network PartnerAccess subject to review and eligibility
Agency Business WorkspaceAccess subject to review and eligibility
Enterprise & White-label (subject to eligibility and availability)Access subject to review and eligibility
03What your agency manages
Subject to specific authorization, an agency may coordinate advertisers, publishers, campaign and creative workflows, team responsibilities and client relationships without becoming the owner of unrelated direct accounts.
04What AdExchange BD provides
The existing shared platform provides the underlying campaign and creative technology, ad delivery infrastructure and relevant measurement/reporting systems. Programmatic, GAM, Prebid and OpenRTB connections are available only where technically supported and authorized.
05How publisher and client authorization works
Client and inventory access requires explicit ownership or a verifiable authorization grant. Agency A cannot access Agency B's advertisers, publishers, campaign information or finance. Direct AdExchange BD customers remain direct unless they explicitly authorize a relationship.
06Commercial and settlement structure
Advertiser billing, approved agency economics, publisher payable, platform fees, tax and adjustments are accounted for through existing authoritative financial controls where applicable. The actual business terms require individual approval; no fixed percentage, CPM or payout schedule is assumed.
07How to become a partner
Apply with business details, verify your email, provide any appropriate follow-up information, and wait for Platform Admin review. If approved, eligible Agency Workspace access and permissions are activated; application alone does not grant network or financial access.