Built for advertising agencies
Designed for digital, media and programmatic agencies working with advertisers, publishers or both. Keep client relationships and authorized workflows together without creating a separate ad exchange.
FOR ADVERTISING AGENCIES
Run Your Advertising Business with AdExchange BD
Explore the AdExchange BD Agency Workspace for managing authorized advertisers, publishers, campaigns, creative, reporting and business operations on one shared platform.
Overview
Key capabilities and operating principles
Connect agency operations to the existing AdExchange BD campaign, creative, publisher and reporting infrastructure through approved accounts and permissions.
One Workspace for Your Agency
A dedicated React dashboard is being prepared to bring approved advertisers, publishers, campaigns, creatives, reports, finance visibility and team permissions into a single Agency-specific interface. Each capability is activated only when its secure shared-service integration is ready.
Manage advertisers and publishers
Maintain your authorized advertiser relationships and publisher integrations through Agency-scoped permissions. Existing direct AdExchange BD accounts do not become agency clients automatically.
- Explore the existing advertiser platform for campaign capabilities.
- Explore the publisher platform for site, inventory and monetization workflows.
How the workflow comes together
Add or manage eligible advertisers, onboard or obtain permission for publishers, prepare campaigns and creatives, use approved delivery integrations, and review verified reports and settlement information. Platform Admin retains final policy and account controls.
Campaigns and Creative Studio
The Agency Workspace is designed to use the existing Campaign Engine and Creative Studio R5. There is no separate agency campaign engine or editor. Authorized creative and campaign actions depend on the relevant client grants.
Programmatic and monetization infrastructure
Ad Exchange, OpenRTB, Google Ad Manager and Header Bidding/Prebid are part of the existing platform and partner integration landscape. Agency demand and inventory may participate only through approved connections in the central decision and yield engine.
Reporting, finance and team control
The planned Agency controls cover multi-client reporting, applicable billing, earnings and payable visibility, team roles and permissions. Financial values must reconcile to the existing authoritative ledger; no earnings or commission rate is promised here.
Choose How Your Agency Works
Choose the relationship that matches your agency's needs. The models below are subject to review and service eligibility; advanced Enterprise and White-label options are not advertised as already enabled.
FAQ
Frequently asked questions
Can my agency manage several advertisers?
The Agency Workspace is being developed for multi-client operations. Each advertiser must be agency-owned or explicitly authorized; access is subject to account approval and secure service availability.
Can we work with publishers as well?
Yes, subject to publisher approval and explicit site or inventory authorization. Existing direct publisher accounts stay direct until an approved association is made.
Can we invite teammates?
Agency team roles and permissions are part of the planned workspace. They will become available only after role-based access controls and tenant-isolation checks are complete.
Is signup automatic?
No. An application requires email verification and review by the existing AdExchange BD Platform Admin. Access is not activated automatically.
Explore more
Related AdExchange resources
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